Privacy Policy

Effective date: September 1, 2022

[WorthFirearms.com] (“WorthFirearms.com,” “we, “us,” or “our”) owns and operates the website, online platforms, and mobile application that link to this Privacy Policy (collectively, the “Services”). WorthFirearms.com values and respects the privacy of its customers and visitors (“user,” “you,” or “your”). The purpose of this Privacy Policy is to provide you with information about WorthFirearms.com’s policies regarding the collection, processing, use, storage, and disclosure of information when you access our Services. This Privacy Policy also describes the choices you can make about our use of your information.

We may update or modify this Privacy Policy at any time, by posting the updated version including the effective date of the updated version.  Please review this Privacy Policy periodically for any updates or changes.  This Privacy Policy is binding on all those who access our Services, whether acting as an individual or on behalf of an entity, including you and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise. Please read this Privacy Policy carefully. Your continued use of the Services is considered your acceptance of these terms, and you agree to the terms of this Privacy Policy and the collection and use of information in accordance with this Policy. If you do not agree to be bound by this Privacy Policy or any subsequent modifications, you should not access our Services or disclose any personal information through our Services. This Privacy Policy is incorporated into our Terms of Use.

1. How to Contact Us

You can update your preferences and information by contacting us at the e-mail address or phone number below. Additionally, if you have any questions or concerns about our use of your Personal Information (defined below), please do not hesitate to contact us through any of the methods below.

Phone: 214-646-8459

Email: brad@worthfirearms.com

2. Personal Information

While using our Services, we may ask you to provide us with certain personally identifiable information (“Personal Information”). Personal Information is information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to a particular individual or household.

We collect information from you both when you provide it voluntarily and also automatically when you access our Services.  We may also collect Personal Information from other sources, as described below.

We collect Personal Information from you and any devices (including mobile devices) you use when you: use our Services, make a purchase, register for an account, subscribe to a newsletter, post on message board, contact WorthFirearms.com via phone or email, or other means, connect with WorthFirearms.com’s social media pages, and respond to WorthFirearms.com’s communications to you, such as surveys or requests for feedback. Please remember that any information that is disclosed in public comments, forums or other areas enabling other users to submit comments (“Forums”) becomes public information, is not maintained or treated as confidential, and you should exercise caution when deciding to disclose your Personal Information.

In addition, we also collect Personal Information about you from third parties in connection with our Services, including from the following sources:

  • Service providers (including hosting providers, communications partners, and payment processors)
  • Data analytics service providers
  • Email, chat, survey, feedback, and other communications service providers
  • Customer service providers
  • Social media platforms
3. Information We Collect

We may collect the following categories of Personal Information from you, depending on your interactions with our Services and the choices you make, as further described in the chart below:

  • Identifiers.  Your name, birthdate, email address, postal address, social media usernames, telephone number, organization name, unique personal identifier, and Internet Protocol (IP) address.
  • Financial Information. Enterprise payment and/or banking information necessary for ACH payments.
  • Interactions. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories, and other information you post or otherwise submit to the Services, including emails or other communications you provide to us.
  • Internet or other electronic network activity information. For example:
  1. Browse history. Data about the webpages you visit, including without limitation web browser specifications, websites visited before accessing our Services, and websites visited after leaving our Services.
  2. Search history. Data about the search terms you enter.
  3. Device, connectivity, and configuration data.  Data about your device and nearby networks, including internet connection information, computer equipment information, regional and language settings.
  4. Geolocation data. Data about your device’s location, which is inferred from your internet connection data, your IP address, and your postal address, or which you may choose to allow us to access by granting the Services access to your location when prompted.
  • Demographic data. Data about you such as your business or company information, professional or personal reference contact information, social media URLs, and other data reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Third-Party Social Networking Service(s). If you choose to access, visit, and/or use any third-party social networking service(s) that may be integrated with our Services, we may receive your Personal Information and other information about you and your computer, mobile, or other device that you have made available to those social networking services, including information about your contacts through those services. Some social networking services will facilitate registration or enhance or personalize your experience on our Services. This includes if you “follow,” “like,” or link your social networking account to our Services. Your decision to use a social networking service in connection with our Services is voluntary. However, you should make sure you are comfortable with the information your third-party social networking services may make available by reviewing privacy policies of those providers and/or modifying your privacy settings directly with those networking services.

If we combine or associate information from other sources with Personal Information that we collect through the Services, we will treat the combined information as Personal Information in accordance with this Privacy Policy.

We generally process your information when we need to do so to fulfill a contractual obligation or where we or someone we work with needs to use your personal information for a reason related to their business. These legitimate interests are further detailed in the “How We Use Information” section below. We only process Personal Information for these interests after considering the potential risks to your privacy.

Information collected through use of our Services

  1. Account Information 
  1. Description:
  • Account Information is the Personal Information that is provided by you or collected by us to enable you to login and/or access your account and our Services. This may include your name, email address, and phone number.
  • Some of the Personal Information we will ask you to provide is required in order to create your account. You also have the option to provide us with some additional Personal Information in order to make your account more personalized.
  1. How We Use Information:
  • To provide, maintain, operate, personalize and improve our Services.
  • To evaluate and improve the content of our Services.
  • To respond to your questions and requests.
  • To provide customer support.
  • To create, maintain and personalize your account with us.
  • To validate your username, e-mail, password, and/or other login credentials.
  • To check your account status and maintain record of activities with your use of the Services.
  • To notify you about changes to our Services, including any changes to relevant agreements or policies.
  • To allow you to participate in interactive features of our Services when you choose to do so.
  • To contact you with newsletters, marketing, advertising or promotional materials related to WorthFirearms.com and the Services and other information that may be of interest to you.
  • To notify you of contest or sweepstakes results.
  • To comply with legal requirements.
  1. Newsletter Subscription Information 
  1. Description:

You may provide your email address in order to receive our newsletter via email.

How We Use Information:

To contact you with newsletters, marketing, advertising or promotional materials related to WorthFirearms.com and the Services and other information that may be of interest to you.

  1. Customer Service Information

Description:

This includes any information that you choose to provide, whether by phone, email, mail, or chat, to our customer service representatives or other WorthFirearms.com employees.

How We Use Information:

  • To provide, maintain, operate, personalize and improve our Services.
  • To evaluate and improve the content of our Services.
  • To respond to your questions and requests.
  • To provide customer support.
  • To allow you to participate in interactive features of our Services when you choose to do so.
  1. Payment and Purchasing Information

Description:

We may collect such Personal Information if you make a purchase through our Services. The exact Personal Information collected will vary depending on the payment method but may include information such as:

  • Name;
  • Bank name;
  • Accounting number; and
  • Routing number
  • Credit card number, expiration date, and security code.

How We Use Information:

  • To process ACH payments.
  • To respond to your questions and requests.
  • To provide customer support.
  • To work with our service providers who perform certain business functions or services on our behalf.
  1. Demographic Data

Description:

  • We may collect such Personal Information when you make a purchase, contact us, and respond to our communications to you.
  • Business or company information.
  • Professional or personal reference contact information.
  • Preferences.

How We Use Information:

  • To provide, maintain, operate, personalize, and improve our Services.
  • To evaluate and improve the content of our Services.
  • To provide customer support.
  • To monitor the usage of our Services.
  • To gather analysis and assess trends and interests.
  1. Third Party Data

Description:

This includes both Personal Information and non-personally identifiable data from our affiliates, customers, partners or vendors, data brokers or public sources.

How We Use Information:

  • To provide, maintain, operate, personalize, and improve our Services.
  • To monitor the usage of our Services.
  • To gather analysis and assess trends and interests.
  • To work with our service providers who perform certain business functions or services on our behalf.
  1. Location Information

Description:

We may collect general location information if you use features on our Services that provide location-based services.

How We Use Information:

  • To provide you with location-based services.
  • To monitor the usage of our Services.
  • To gather analysis and assess trends and interests.
  • To customize the Services to your preferences and location.
  1. Usage Information 

Description:

  • This can be Personal Information and non-Personal Information that is collected about you when you are using our Services, and this may include:
    • Information about your interactions with our Services, which includes the date and time of any information you enter into our Services and your interactions with other users of our Services and what content or features you interacted with.
    • Technical data which may include URL information, cookie data, web beacons, web pixels, clickstream information collection, and other tracking technology information, your IP address, the types of devices you are using to access or connect to our Services, unique device IDs, device attributes, network connection type (e.g., Wi-Fi, 3G, LTE, Bluetooth) and provider, network and device performance, browser type, language, and operating system. Further details about the technical data that is processed by us can be found below.
  • Our Services uses cookies, unique identifiers and similar technologies to collect information over time and across different websites when you use or visit our Services. We or our third-party partners use common tracking tools to collect information about the pages you view, our Services functions that you access, the buttons and icons you click, and to remember your login information and Services settings to make it easier and more efficient for you to use our Services.
  • Cookies. Cookies are small data files that are downloaded onto your computer or mobile device when you use our Services, which are unique to your device or account.  Cookies make it easier for you to use our Services by saving your preferences so that we can use these to improve your next and subsequent visits to our Services. Cookies help us learn which areas of our Services are useful and which areas need improvement.
  • You can choose whether to accept cookies by changing the settings on your browser or device. Each browser has its own methods for doing this. Please bear in mind that if you choose to disable this function, your experience with our Services may be impaired and some features may not work as they were intended. When we use cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so to help us.
  • Pixels, Web Beacons. We or our third-party partners may use invisible pixels or beacons on our Services to count how many users access or use certain pages, features or content. This information is collected and reported in the aggregate. We may use this information to improve our current Services offerings, develop new products or services, and target information to you that may be helpful and useful to you based upon your use of our Services.

How We Use Information:

  • To improve our content and the products, services, materials, and other content we make available through the Services.
  • To optimize the display of our Services on your device.
  • To create, maintain and personalize your account with us.
  • To provide, maintain, personalize, and improve our Services.
  • To provide customer support.
  • To monitor the usage of our Services.
  • To allow you to participate in interactive features of our Services when you choose to do so.
  • To gather analysis and assess trends and interests.
  • To enforce our agreements, terms, conditions, and policies.
  • To detect, prevent, and address technical issues.
  • To prevent or investigate fraud.
  • To contact you with newsletters, marketing, advertising or promotional materials related to WorthFirearms.com and the Services and other information that may be of interest to you.
  • To help maintain the safety, security, and integrity of our Services and technology assets.
  • To investigate complaints and potential violations of our policies.
  1. Anonymized Information 

Description:

We use anonymized and aggregated information that may be created or derived from your Personal Information or usage of our Services for purposes that include data analysis, improving our Services, advertising our Services, and developing new features and functionality within our Services.

How We Use Information:

  • To provide, maintain, personalize, and improve our Services.
  • To monitor the usage of our Services.
  • To prevent or investigate fraud.
  • To gather analysis and assess trends and interests.
  • To conduct aggregate or research analysis to enhance, protect, and make informed decisions on our Services.
  • To detect, prevent, and address technical issues.
  • To enforce our agreements, terms, conditions, and policies.
  • To help maintain the safety, security, and integrity of our Services and technology assets.
4. Sharing Your Information

We do not share Personal Information for monetary gain. We may share non-Personal Information with third parties at our discretion. In connection with our Services, we may share your Personal Information with certain third parties who we engage to help us run our business and perform the Services, including under the following circumstances:

  • Service providers that help us to administer and provide the Services (for example, a web hosting company whose services we use to host our platform).
  • Software and service providers we use to manage and process your information, for example, providers of payment processing software (e.g., payment processing software).
  • Corporate affiliates, including corporate parents, subsidiaries, other affiliated entities and associated entities, and customers.
  • Product-related service providers, such as our delivery providers, vendors, and manufacturers of our products.
  • Google Analytics, a service provided by Google, Inc., to gather information about how you and other users engage with our Services and to allow tracking technologies and remarketing services on the Services through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Services, determine the popularity of certain content and better understand online activity. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners.
  • Marketing service providers we use to communicate with you.
  • Business partners, including promotional partners who are helping us run a joint promotion or who provide a product or service in partnership or collaboration with us in participating regions.
  • Other third parties that you expressly request or authorize us to share your Personal Information with.

Additionally, we will share your Personal Information with third parties where required by law, where it is necessary in connection with our Services or products, where it is necessary to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, where necessary to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others, where necessary to detect, prevent, or otherwise address fraud, security, or technical issues, or where we have another legitimate interest in doing so.

Most of the third parties with whom we share your Personal Information are located and store your information in the United States, although some may be located or store your information outside of the United States.

5. ACKNOWLEDGEMENT

To the extent that you provide or transmit any information, including, but not limited to, any Personal Information and any information that identifies any other individual (including without limitation name, email address and/or telephone number), to WorthFirearms.com or our third-party service or data providers, licensors, or distributors (“Representatives”) through the Services, you warrant that (a) you are providing or obtaining only your own information or the information of others which you are authorized to provide to third parties and/or obtain from third parties on their behalf; and (b) the use of such information by WorthFirearms.com and its Representatives will not infringe upon or misappropriate the intellectual property rights or otherwise violate the rights of any third parties.

6. How We Safeguard Your Information

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Any transmission of Personal Information is at your own risk. By using our Services, you acknowledge and accept these risks. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us or that are otherwise provided to us and we cannot be responsible for the theft, destruction, or inadvertent disclosure of information. It is your responsibility to safeguard any passwords, ID numbers, or other special access features associated with your use of the Services.

7. Your Rights and Choices Regarding Your Information

Marketing Preferences. You can opt out from receiving future marketing communications from us at any time by using the unsubscribe function in the email you receive from us, or contacting us as set forth under “How to Contact Us” above. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request or asking you to review a service you have ordered. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.

As noted above in “The Information We Collect About You,” you can choose whether to accept cookies by changing the settings on your browser or device. However, if you choose to disable cookies, your experience with our Services may be impaired and some features may not work as they were intended.

Additionally, Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the preferences or settings page of your web browser. However, these features are not yet uniform, so we do not currently respond to such features or signals. Therefore, if you select or turn on a “do not track” feature in your web browser, we and our third-party providers may continue collecting information about your online activities as described in this Privacy Policy.

You can choose to limit the data that third party services (e.g., social media platforms) share with us using the options provided to you by the applicable third party service (for example, the options provided by a third party social media platform when you connect your social media account with our Services). You can also disconnect your use of our Services from the third-party service at any time using the options provided to you by the applicable third-party service.  Please note, however, that if you disconnect from the third-party service, that will not delete the data we may have previously collected while you were connected. 

8. Transfer of Data; Special Notice to Non-U.S. Users

Your information, including Personal Information, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Services are provided solely to individuals located in the United States. By using the Services, you represent that you are located in the United States and you consent to the general use and disclosure of your Personal Information in the United States.

9. Policy on Children’s Information

Our Services is not created for anyone under the age of 18 (“Children” or “Child”). By using the Services, you represent that you are at least 18 years old.  If you do not meet this age requirement, then you must not access or use our Services.

We do not knowingly collect personally identifiable information from anyone under the age of 18, and we do not target the Services to Children. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us through one of the methods listed under “How to Contact Us” above. If we become aware that we have collected Personal Information from Children without verification of parental consent, we take reasonable steps to remove that information from our servers.

For more information about the Children’s Online Privacy Protection Act (“COPPA”), which applies to websites that direct their services to children under the age of thirteen (13), please visit the Federal Trade Commission’s website:

https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions.

10. Links to Other Sites

Our Services may contain links to third-party websites that are not operated or maintained by WorthFirearms.com. If you click on one of those links, you will be taken to websites we do not control. By providing a link to a third-party website, we are not endorsing or attempting to associate with any other entity, their content or services, or the persons or entities associated with those websites. This Privacy Policy does not apply to the information practices of those third-party websites. You should read the privacy policies of third-party websites carefully. We are not responsible for the content, privacy policies, actions or security of third-party websites.

11. Governing Law and Jurisdiction

This Privacy Policy shall be construed and governed under the laws of the United States and State of Texas (without regard to rules governing conflicts of laws provisions). You agree that venue for all actions, arising out of or relating in any way to your use of our Services, shall be in the United States District Court for the Northern District of Texas and of any Texas state court sitting in Tarrant County, TX. Each party waives any objections based on forum non conveniens and waives any objection to venue of any action instituted hereunder to the extent that an action is brought in the courts identified above. Each party consents to personal jurisdiction in the courts identified above.

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